Topic: advertising strategies

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  • Why It's Time to Retire the Word 'Podcast'
    December 22, 2025

    Why It's Time to Retire the Word 'Podcast'

    The term "podcast" has become outdated as the format has evolved far beyond its original definition of downloadable audio, now commonly encompassing video essays, talk show clips, and other hybrid content distributed on major platforms like YouTube. The industry is shifting its language, with cre...

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  • Peacock's App Opens With a Flurry of Ads
    December 17, 2025

    Peacock's App Opens With a Flurry of Ads

    Peacock is introducing "arrival ads" on its profile selection screen next year, expanding its ad inventory by targeting viewers immediately upon launching the app. Subscribers to the ad-free Premium Plus tier will be exempt from these new profile screen advertisements, which the company describes...

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Related Topics

content distribution (1) consumer behavior (1) Mobile Apps (1) youtube influence (1) User Experience (1) podcast evolution (1) Consumer Technology (1) video podcasts (1)