Topic: advertising disclosure
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IAB Unveils New AI Transparency Framework
The IAB has released a new framework that requires marketers to disclose their use of AI only when it significantly alters a consumer's perception of content, focusing on transparency and preventing deception rather than mandating universal rules. The guidelines specify that disclosures are neces...
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New York Law Mandates AI Avatar Disclosure in Ads
New York now requires advertisers to clearly disclose the use of AI-generated people in promotional materials, aiming to increase transparency and protect consumers from deceptive synthetic media. The law includes specific exceptions, such as for AI avatars in expressive works like films, and est...
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