Topic: advertising channels
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Google Performance Max Reporting Now Available for MCCs
Google Ads has introduced a new MCC-level Channel Performance report, providing a consolidated view of Performance Max campaign results across all managed accounts for the first time. This centralized dashboard allows agencies to analyze budget allocation and outcomes across channels like Search ...
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Apple Sued for Allegedly Delaying Siri Features
Apple faces a class action lawsuit over allegations of misleading marketing after delaying two key Siri features, with plaintiffs claiming they would not have bought an iPhone 16 or would have paid less had they known. Apple argues the delay of only two features is insufficient grounds for the la...
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