Topic: advertiser reports

Sort by: Relevance | Date
  • Google Ads Automatically Re-enables Paused Keywords
    February 17, 2026
    80%

    Google Ads Automatically Re-enables Paused Keywords

    Google Ads is automatically reactivating paused keywords via a "Low activity system bulk changes" tool, which historically only paused inactive elements, creating budget and performance risks. The cause is unclear as Google hasn't officially communicated whether this is a new feature, test, or er...

    Read More »
  • Google Ads Quietly Doubles Negative Keyword List Limit
    September 22, 2025
    80%

    Google Ads Quietly Doubles Negative Keyword List Limit

    Google may have quietly increased the maximum number of keywords allowed in a campaign-level negative keyword list beyond the documented 5,000 limit, potentially benefiting large-scale advertisers. Negative keyword lists are crucial for preventing ads from appearing on irrelevant search queries, ...

    Read More »

Related Topics

google documentation (2) performance marketing (1) account management (1) search campaigns (1) keyword reactivation (1) negative keywords (1) automated tool (1) keyword limits (1)