Topic: advertiser controls

Sort by: Relevance | Date
  • Is Google's AI Max Search Actually Working?
    November 19, 2025
    75%

    Is Google's AI Max Search Actually Working?

    Google's AI Max for Search is designed to capture additional conversions by using broad match and keywordless matching, without replacing existing keyword strategies, and prioritizes existing keywords when queries match them. The tool integrates features like broad match, Dynamic Search Ads, and ...

    Read More »
  • Google Trials Third-Party Endorsements in Search Ads
    January 31, 2026
    65%

    Google Trials Third-Party Endorsements in Search Ads

    Google is testing a feature that integrates third-party endorsements, like from media outlets, directly into its Search ads to boost perceived credibility by blending advertising with editorial validation. The experiment, confirmed by Google as small-scale, raises unanswered questions about eligi...

    Read More »

Related Topics

trust signals (1) A/B Testing (1) product reviews (1) Campaign Optimization (1) google announcement (1) incremental conversions (1) search results (1) ai max (1)