Topic: ad exchange
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Is Google Too Powerful to Trust?
The case centers on whether a simple court order is sufficient or if stronger structural remedies are needed, given Google's past disregard for evidentiary rules and a lack of trust in its good faith. The Justice Department is pushing for a breakup, such as forcing Google to spin off its AdX exch...
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Google's Landmark Ad Tech Monopoly Trial Begins
A federal judge has ruled that Google illegally monopolized the digital ad market, initiating a remedies phase that could force major structural changes to its ad tech stack. The Department of Justice is pushing for aggressive remedies, including separating Google's ad exchange from its publisher...
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