Apple’s iPhone Ultra name used by ‘everyone’ internally, per Gurman

Apple’s internal teams have reportedly settled on a familiar moniker for its first foldable device. According to Bloomberg’s Mark Gurman, the name iPhone Ultra is used by “everyone” inside the company when discussing the upcoming handset, suggesting the branding has effectively become the default reference point for the project.

This detail emerged in Gurman’s latest newsletter, where he addressed speculation about Apple’s entry into the foldable market. While the company has not made any official announcement, the consistent use of the Ultra designation internally hints that the final retail name may follow suit. The iPhone Ultra would slot neatly into Apple’s existing lineup, which already includes the high-end Apple Watch Ultra, creating a cohesive premium tier across product categories.

The foldable iPhone is expected to feature a book-style design, similar to Samsung’s Galaxy Z Fold series, with a large internal display and a smaller external screen. Reports have suggested the device could arrive as early as late 2026, though production timelines remain fluid. Gurman’s comments add weight to the idea that Apple is treating this as a flagship-level release, not a niche experiment.

What remains unclear is how the Ultra branding will interact with the current Pro and Pro Max models. Some analysts have speculated that the foldable could replace the Pro Max as the top-tier option, while others believe it will exist as a separate, even more expensive offering. Either way, the internal naming convention suggests Apple is positioning the foldable as its most ambitious hardware to date.

For now, the company is keeping details under wraps, but the widespread internal use of iPhone Ultra is a strong signal that the name is more than a working title. If Gurman’s reporting holds, consumers may soon see the Ultra badge appear on a device that redefines the iPhone’s form factor.