Hideo Kojima and Nicolas Winding Refn Team Up for Prada AI Fashion Teaser
▼ Summary
– Hideo Kojima and Nicolas Winding Refn released a short film for Prada, made with AI tools, which is not a game or movie.
– The “teaser film” debuted at Cannes Film Festival to promote a Prada fashion event, featuring a sci-fi premise of space travel and a crash landing.
– The project is described as an artistic experiment exploring AI technology, possibly due to the high cost of traditional sets.
– In the short, Kojima morphs into a different person, and Refn called it “a space odyssey” from a shared creative consciousness.
– Online reactions to the AI-generated short are mostly negative, with critics calling it “generative AI slop” and noting visual inaccuracies.
Hideo Kojima and filmmaker Nicolas Winding Refn have reunited following their work on Death Stranding 2, but this time their collaboration isn’t for a game or a film. Instead, the duo has released a short film created with AI tools to promote Prada.
The “teaser film,” partially viewable online, debuted at the 79th Cannes Film Festival this week. It serves as a promotion for an upcoming Prada fashion event in New York next month, despite its purely sci-fi and retro-inspired setting. The full six-minute version depicts Refn and Kojima traveling through space and crash-landing on a hostile planet, though the publicly available teaser is significantly shorter.
While the creative process remains somewhat unclear, Prada describes this “artistic experiment” as “a playful exploration of new creative possibilities through AI technology.” The implication is that building old-fashioned sets for two people would have been too costly for the luxury brand. At one point in the video, Kojima subtly transforms into a man who is clearly not him.
Refn, for his part, seems proud of the project. He calls the short, titled Satellites II, “a space odyssey following us as we traverse a sci-fi dreamscape.” As of now, Kojima has not publicly commented on the endeavor. Refn added that the two “have shared the feeling that we were somehow split from the same consciousness moving through different lives while orbiting the same obsessions” a statement that prompted a double take from many observers.
Unsurprisingly, online reactions have been largely negative. “All right then, Mr. Kojima, have fun in the festering slop pit with the rest of the AI weirdos,” one ResetEra user commented. Another noted, “First Kojima shot is 50 percent Kojima, 50 percent Pedro Pascal.” Even users on X expressed disappointment: “Heartbreaking to see such great artists resort to generative AI slop.”
(Source: Eurogamer.net)