Hisense Slashes RGB LED TV Price on Launch Day
▼ Summary
– Hisense has significantly reduced the prices of its UR9 RGB LED TVs, with the 65-inch model now costing $1,999, the 75-inch at $2,999, and the 85-inch at $3,999, representing savings of $1,500 to $2,000.
– The price cut addresses the reviewer’s main criticism that the original $3,500 cost for the 65-inch model made it more expensive than competing flagship OLED TVs from LG and Samsung.
– The reviewer notes that OLED technology still outperforms what they have seen from RGB LED TVs, even after the price reduction.
Hisense has dramatically reduced the launch price of its UR9 RGB LED TV, making it significantly more accessible on the very day it hit the market. The 65-inch model now sells for $1,999, the 75-inch version is priced at $2,999, and the 85-inch option comes in at $3,999. These new prices represent savings of between $1,500 and $2,000 depending on screen size, though the cost for the 100-inch variant remains unadjusted.
When I first reviewed the UR9, its pricing was a major sticking point. At an original $3,500 for the 65-inch model, it was more expensive than flagship OLED TVs like the LG G6 and Samsung S95H, both of which still deliver superior picture quality compared to what RGB LED technology currently offers. The situation grew even more complicated just two days after my review went live, when Samsung unveiled pricing for its own premium R95H RGB LED television, undercutting Hisense’s initial figures.
This aggressive price cut appears to be a direct response to market pressure, repositioning the UR9 as a more competitive option in the high-end TV segment. While RGB LED technology promises impressive brightness and color volume, the price was simply too high to justify against established OLED rivals. Now, with these steep discounts, Hisense may have finally found the sweet spot to attract buyers who want cutting-edge display tech without paying a premium that exceeds top-tier alternatives.
(Source: The Verge)
