social media search

Consumer search behavior is diversifying, with nearly a third of Gen Z and Millennials preferring social media over traditional search…

TikTok has evolved into a major search destination, with a significant portion of consumers using social platforms like TikTok, YouTube,…

Modern customer journeys are nonlinear and fragmented across channels, requiring brands to consistently engage audiences where they already spend time…

Google's search dominance is declining as users increasingly turn to alternative platforms like AI tools, privacy-focused engines, and social media…