server-side tagging

Artificial Intelligence

PPC Pulse: Microsoft’s Marketplace, Google Tag & Multi-Party Approvals

Microsoft Ads launched a Publisher Content Marketplace to license publisher content for AI, aiming to improve ad performance through higher-quality,…

Read More »
BigTech Companies

Google Unveils First-Party Data Tools & iOS Conversion Tracking

Google launched new advertising tools to enhance first-party data use and improve iOS conversion tracking amid tightening privacy regulations. Key…

Read More »