Digital Advertising

AI assistants are causing a shift to "zero-click searches," which threatens traditional web revenue models like display advertising and affiliate…

Google is expanding the integration of ads within its AI-generated search summaries, moving from limited testing to a more widespread…

A federal judge is considering whether to break up Google's ad technology business after hearing final arguments in a landmark…

Google's shift toward AI-driven search results risks homogenizing online content by prioritizing algorithmic consensus over editorial diversity, potentially sidelining unique…

Microsoft Advertising has launched Image Animation, a Copilot-driven tool that converts static images into engaging video clips, reducing the time…

PPC automation requires strategic human oversight to achieve optimal results, as algorithms lack contextual understanding and need direction during critical…

YouTube's advertising revenue surged 15% to $10.26 billion in Q3 2025, exceeding expectations and reinforcing its dominance in digital advertising.…

Creative fatigue occurs when an ad's performance declines due to overexposure, leading to higher costs and reduced engagement, which requires…

Google has discontinued its Privacy Sandbox initiative, ending efforts to replace third-party cookies with privacy-focused advertising technologies and reversing its…

Google has officially ended its Privacy Sandbox initiative, discontinuing key APIs like Attribution Reporting, Topics, and Protected Audience, which were…

Google Ads now automatically identifies low-quality images in the Recommendations tab, urging advertisers to improve visuals for better campaign performance…

The U.S. Department of Justice has concluded an antitrust trial against Google, seeking structural divestiture of its ad exchange and…

Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new…

YouTube is reinstating channels previously banned under old COVID-19 and election rules, marking a major shift in moderation toward free…

Microsoft Ads has introduced Supplemental Feeds globally, allowing merchants to update specific product details without resubmitting entire catalogs, enhancing flexibility…

Google will introduce a monthly release cycle for the Google Ads API starting in 2026, providing more frequent updates and…

Google introduced Veo AI for advanced content creation, including image-to-video conversion and AI outpainting, streamlining dynamic ad production. AI-powered Product…

Jerry Dischler, a key Google advertising executive, has left the company after nearly 20 years, marking the end of a…

In a recent interview with Stratechery's Ben Thompson, Meta CEO Mark Zuckerberg outlined a bold vision poised to revolutionize the…

Sitelinks are additional links in Google Ads that direct users to specific pages on your website, enhancing ad visibility and…