campaign optimization

Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing…

Google's Performance Max platform is reportedly expanding the video asset limit per Asset Group from five to fifteen, allowing for…

Incrementality testing is essential for measuring true marketing impact, moving beyond attribution to determine if efforts drive new results or…

A learning period is when an ad platform's algorithm analyzes performance data to calibrate automated bidding and creative testing, which…

Google's experimental Ads Advisor AI tool shows promise for improving ad campaigns but requires significant refinement before becoming fully reliable.…

Google has made its incrementality testing tools more accessible by lowering the minimum budget requirement from $100,000 to $5,000, enabling…

Google has enhanced Performance Max reporting with greater transparency, including asset segmentation by device, time, and networks, plus a new…

Google Ads has launched a new Labs section, providing a centralized hub for marketers to explore and test experimental features…

Google Ads placements allow precise targeting by selecting specific websites, apps, or YouTube content for ad display, exclusively within the…

Microsoft Ads now evaluates ad components (headlines, descriptions, images) independently, allowing campaigns to run smoothly while addressing minor violations instead…