Snap Opens New Doha Office to Boost MENA Presence
▼ Summary
– Snap Inc. has opened a new office in Msheireb Downtown Doha, marking a milestone in Qatar’s emergence as a regional hub for innovation, media, and creative talent.
– The opening aligns with Qatar National Vision 2030, emphasizing investment in human capital, innovation, and digital infrastructure to build a sustainable, knowledge-based economy.
– This expansion reflects a three-year strategic partnership between Snap and Qatar’s Government Communications Office, focusing on creative industry development and digital training.
– The new office will support expanding partnerships and training programs, including the region’s first Augmented Reality Academy launched via a Web Summit Qatar 2025 MoU.
– Snap’s commitment reinforces Qatar’s position as a digital leader in the MENA region, driving innovation and creativity in line with the country’s long-term development goals.
Snap Inc., the company behind Snapchat, has officially launched its new regional headquarters in Msheireb Downtown Doha, signaling a significant expansion of its footprint in the Middle East and North Africa. This strategic move highlights Qatar’s growing role as a hub for technology, media, and creative industries, bringing global digital innovation closer to local talent and businesses.
The inauguration event saw the participation of HE Sheikh Jassim bin Mansour bin Jabor Al-Thani, Director of the Government Communications Office, and Evan Spiegel, Founder and CEO of Snap Inc., along with other prominent figures from Qatar’s digital and governmental sectors.
HE Sheikh Jassim emphasized that Snap’s enhanced presence aligns directly with Qatar National Vision 2030, a framework focused on advancing human capital, fostering innovation, and upgrading digital infrastructure. He pointed out that equipping creators with modern digital resources is vital for transitioning toward a sustainable, knowledge-driven economy.
He further explained that the new office builds on a three-year strategic partnership between Snap and the GCO, which has already produced measurable achievements in creative sector growth and digital skills training. “This expansion strengthens our dedication to international cooperation and solidifies Qatar’s standing as a regional leader in innovation, creativity, and digital advancement,” he remarked.
Hussein Freijeh, Snap’s Vice President for the MENA region, noted, “Qatar stands out as one of the most progressive and fast-evolving markets in the area. Through this office, we are deepening our ties with the local creative community and reinforcing our pledge to help creators, partners, and enterprises tap into new possibilities within Qatar’s evolving digital landscape.”
The launch follows a memorandum of understanding signed at Web Summit Qatar 2025 to establish the region’s inaugural Augmented Reality Academy, aimed at cultivating creative talent and advancing digital education. The Doha facility will function as a central point for broadening collaborations with national institutions and private sector organizations, while delivering specialized training programs designed to accelerate the growth of Qatar’s media and content creation sectors.
As part of the opening celebrations, Snap hosted an activation event spotlighting creators, featuring globally recognized influencers who highlighted Qatar’s rich culture and diversity through immersive digital engagements.
This expansion not only reaffirms Snap’s long-term commitment to the MENA region but also enhances Qatar’s reputation as a digital pioneer, driving forward innovation, creativity, and technology in step with the nation’s broader development objectives.
(Source: MEA Tech Watch)
