Mercedes-Benz Ends Music-Syncing Driving Feature
▼ Summary
– Mercedes-Benz is discontinuing its MBUX Sound Drive feature, an interactive audio system that synchronized music with the car’s driving actions.
– The feature, launched less than a year ago in partnership with Will.i.am, will be deactivated on December 17th.
– It used sensors and software to modify pre-selected music tracks in real-time based on acceleration, braking, and steering.
– The system was limited to about 30 tracks, though it was initially envisioned as an open platform for artists to create driving soundscapes.
– Mercedes stated the shutdown is part of a strategic review to optimize its digital offerings and focus on future innovations.
Mercedes-Benz has informed its customers that it will discontinue its MBUX Sound Drive feature, an interactive audio system designed to synchronize music with a vehicle’s movements. The company recently sent out notices stating the service will be deactivated on December 17th, marking the end of a unique, if niche, in-car entertainment experiment launched less than a year ago at CES in collaboration with musician Will.i.am.
This “innovative musical experience” utilized the car’s sensors and software to link specially composed tracks to driving dynamics. Functions like acceleration, braking, steering, and electric vehicle recuperation triggered specific audio responses, effectively turning the vehicle into a reactive instrument. Drivers could activate the system through the infotainment screen, allowing the car’s hardware to send signals to the music software for real-time auditory feedback.
The feature operated as a novel gimmick where music would dynamically change based on driving actions. Slowing down might cause vocals to fade, while aggressive acceleration could intensify the bass. However, its utility was limited by a library of only around 30 pre-selected tracks. Mercedes had initially promoted it as an “open music platform,” inviting artists globally to compose tracks for various driving functions, with the vision that any musician could craft a custom auditory soundscape for the road.
A company spokesperson, Cathleen Decker, confirmed the shutdown, framing it as a strategic portfolio review. “This adjustment allows us to continuously optimize our offerings and focus on developing future-oriented innovations,” Decker stated. The decision suggests the broader vision for the technology did not achieve the traction or development roadmap Mercedes anticipated, leading to its removal as the company refines its digital extras.
(Source: The Verge)
