Valu & MobileMasr Launch Egypt’s First P2P BNPL for Used Phones
▼ Summary
– Valu and MobileMasr have launched Egypt’s first peer-to-peer Buy-Now, Pay-Later service for used smartphones.
– The service includes product authentication, ID verification, location validation, secure checkout, and e-contracts.
– Buyers can access installment plans up to 60 months with a promotional 0% interest, fees, and down payment for 12 months.
– The partnership aims to bring trust and formal financial solutions to Egypt’s informal secondhand mobile market.
– This initiative supports sustainability by extending device lifecycles and represents Valu’s expansion into peer-to-peer BNPL.
Valu, a dominant fintech leader in the MENA region, has teamed up with MobileMasr, Egypt’s pioneering tech-based marketplace for pre-owned electronics, to introduce the nation’s first peer-to-peer Buy-Now, Pay-Later solution for used smartphones. This groundbreaking offering allows consumers to purchase and sell second-hand mobile devices directly, backed by Valu’s adaptable payment options and MobileMasr’s advanced diagnostic and verification systems.
The entire transaction is built around security and convenience. Each device undergoes thorough authentication, while both buyer and seller identities are confirmed using national ID cross-verification. Additional safeguards include GPS location checks, secure QR code payment processing, and automatically generated electronic contracts. Sellers receive their funds within just four business days, ensuring a smooth and trustworthy experience.
For buyers, the service offers remarkable flexibility with installment plans stretching as long as 60 months. A special introductory promotion provides 0% interest, 0% fees, and 0% down payment for the first 12 months, making quality pre-owned devices more accessible than ever. This initiative brings structured financial services to a segment traditionally dominated by informal cash transactions.
Walid Hassouna, CEO of Valu, described the launch as a transformative step for Egypt’s peer-to-peer economy, emphasizing how it enables secure deals beyond conventional retail frameworks. Wael El Ashry, Founder and CEO of MobileMasr, echoed this sentiment, noting that the collaboration reinforces their goal of instilling confidence and clarity in the second-hand electronics trade.
In addition to improving affordability, the service promotes environmental sustainability by encouraging longer device usage and helping reduce electronic waste. For Valu, this move marks a strategic expansion from business-focused BNPL offerings into the dynamic peer-to-peer sector, opening new avenues for growth and consumer engagement.
(Source: MEA Tech Watch)
