Maxus Coral Acquires E-City Retail Chain in Strategic Move
Maxus Coral, a prominent omnichannel technology distributor and retailer based in the UAE, has officially acquired the E-City retail chain from Albatha Retail & Home Products. This strategic acquisition, announced on November 5, 2025, in Dubai, marks a significant expansion for Maxus Coral, which brings over 25 years of experience serving partners throughout the Middle East and Southeast Asia.
E-City operates as a multi-brand electronics retail concept, offering a wide array of products and services. The chain provides consumers with access to more than 100 leading brands across various categories, including consumer electronics, computers, telecommunications equipment, and home appliances.
Sunil Chopra, Founder and Managing Director of Maxus Coral, expressed enthusiasm about the new addition to their portfolio. “We are delighted to welcome E-City into the Maxus Coral family,” he stated. “This acquisition represents a major milestone in our retail expansion strategy. We look forward to leveraging our deep industry knowledge and innovative approach to elevate the customer journey and foster sustainable growth.”
To facilitate a seamless integration, Al Batha Group and Maxus Coral are collaborating closely. Their joint efforts are focused on ensuring a smooth transition process that minimizes any operational disruptions for both employees and customers.
(Source: MEA Tech Watch)
