Google Discover Now Features Creator Content
▼ Summary
– Google is updating its Discover page to allow users to follow specific publishers and creators for more personalized content.
– This follows a recent feature enabling users to select preferred news sources for the Top Stories section in search results.
– The Discover page will soon include diverse content types like articles, YouTube Shorts, and posts from X and Instagram.
– Google aims to give users more control over their content while expanding the variety of sources on Discover.
– It remains unclear what criteria Google uses for selecting creator content to appear on the Discover page.
Google has introduced a significant update to its Discover platform, now enabling users to follow their favorite publishers and creators directly within the app. This move aims to personalize content delivery by prioritizing material from sources users actively choose to engage with, offering a more tailored browsing experience.
This development builds on a recent change that allowed individuals to select preferred news outlets and blogs for the Top Stories segment in search results. The expansion now incorporates diverse media formats, such as articles, YouTube Shorts, and social media posts from platforms like X and Instagram. Google has indicated that additional source types will be integrated over time, broadening the range of content available.
By implementing these features, Google seeks to grant users greater influence over the material they encounter while simultaneously enriching the Discover feed with a wider array of voices and perspectives. The exact criteria determining which creators appear in Discover remain unspecified, as the company has not publicly detailed its selection process.
Using the new functionality is straightforward. When encountering content from a specific publisher or creator, tapping on their name brings up a dedicated page showcasing their work, along with an option to follow them. Once followed, Google will increase the frequency of content from these sources in the user’s feed.
These updates arrive during a period when many publishers are experiencing declines in web traffic, partly due to the integration of AI-driven features in Google Search. In response, the company has also rolled out initiatives like Offerwall, designed to help content creators generate revenue through alternative streams beyond traditional advertising.
(Source: TechCrunch)
