WP Engine Expands to UAE, Powering Enterprise Digital Experiences in the Gulf
▼ Summary
– WP Engine has expanded into the UAE by launching its enterprise-grade platform in Dubai using Microsoft Azure.
– This expansion aims to provide faster, more secure WordPress experiences for large-scale enterprise customers and agencies.
– Leading brands like ITP Media Group, Dubai Duty Free, and Emaar Real Estate use WP Engine for better performance, scalability, and lower costs.
– The localized platform helps businesses comply with evolving data sovereignty and digital regulations in the UAE and Gulf region.
– WP Engine serves over 1.5 million sites globally and is positioned to support digital ambitions in the Gulf with WordPress.
WP Engine has officially launched its enterprise-grade platform in the UAE, establishing a significant new presence in the Gulf region through a strategic partnership with Microsoft Azure. This expansion allows large-scale businesses and digital agencies in Dubai and beyond to leverage locally hosted, high-performance WordPress solutions designed to meet rigorous IT and security standards. By situating its services within a new Dubai-based Azure data center, WP Engine enables organizations to dramatically enhance website speed, reliability, and compliance with regional data regulations.
According to Fabio Torlini, SVP and Managing Director of International at WP Engine, entering the UAE represents a critical milestone in the company’s EMEA growth strategy. He emphasized that localizing the platform delivers faster, more secure digital experiences for enterprises where performance cannot be compromised. The move supports regional innovation and helps accelerate growth for major brands and agencies operating in the area.
Prominent organizations such as ITP Media Group, Dubai Duty Free, and Emaar Real Estate already rely on WP Engine to drive their digital transformation initiatives. These partnerships have resulted in measurable improvements in site performance, scalability, and overall cost efficiency.
Charlotte Cijffers, Chief Digital Officer at ITP Media Group, highlighted the essential role of speed and stability in the media industry, noting that WP Engine’s onshore platform provides a clear competitive edge. Faster load times, improved uptime, and seamless user experiences contribute directly to audience engagement and revenue growth. The availability of round-the-clock monitoring and support allows brands to focus on strategic digital evolution rather than infrastructure concerns.
The expansion comes at a time when data sovereignty and regulatory compliance are becoming increasingly important across the Gulf region. Hosting data locally helps businesses adhere to evolving digital laws concerning data storage and processing. WP Engine’s localized infrastructure ensures that enterprises can maintain compliance without sacrificing performance or security.
Jason Agnew, CTO and Co-Founder of Big Bite, a WP Engine Strategic Agency Partner, noted that having local access to the managed platform streamlined the migration process for ITP Media Group’s existing setup. The transition was seamless, preserving integrations and simplifying hosting infrastructure. More importantly, WP Engine’s enterprise features enhanced site speed, security, and resilience while ensuring adherence to data sovereignty requirements.
With over a decade of experience and more than 1.5 million sites powered across 150 countries, WP Engine continues to lead in WordPress optimization. The company’s expanded footprint in the UAE positions it as a key enabler of digital ambition for businesses throughout the Gulf, offering tailored solutions that combine global expertise with local execution.
(Source: MEA Tech Watch)
