OSN & Harmonic Launch Targeted Video Monetization for Streaming
▼ Summary
– Harmonic and OSN have partnered to monetize OSN’s video streaming channels in the MENA region using Harmonic’s VOS360 Ad SaaS solution.
– The VOS360 Ad SaaS enables personalized, server-side ad insertion with broadcast quality, enhancing viewer experience and revenue generation.
– OSN has integrated this solution with third-party systems like ad decision servers and content management for rapid deployment and seamless operation.
– The collaboration allows OSN to implement targeted ad insertion for the first time, accelerating their monetization strategy within months.
– Harmonic will showcase the VOS360 Ad SaaS at IBC2025 in Amsterdam, highlighting its capabilities for the broader industry.
A new partnership between Orbit Showtime Network (OSN) and Harmonic is set to transform video streaming monetization across the Middle East and North Africa. This collaboration introduces targeted advertising capabilities to OSN’s streaming platforms, promising both enhanced viewer engagement and significant revenue growth.
Harmonic’s VOS360 Ad SaaS platform lies at the heart of this initiative. This cloud-native, server-side ad insertion solution allows OSN to deliver personalized advertisements with broadcast-level quality and reliability. The system supports seamless integration with a wide range of ad tech partners, enabling rapid deployment and a smooth viewing experience free from disruptive ad breaks.
Melvin Saldanha, Senior Vice President of Technology at OSN, emphasized the strategic importance of this rollout. “For the first time, we’re implementing targeted ad insertion across our streaming channels,” he noted. “Harmonic’s expertise and established partner ecosystem allowed us to move from concept to launch in just a few months. This isn’t just a technical upgrade, it’s a fundamental shift in how we monetize content and connect with audiences.”
The VOS360 platform offers a comprehensive suite of tools, including developer-ready APIs, real-time analytics, and advanced scheduling features. These allow OSN to manage ad creative processing, delivery, and manifest manipulation with frame-accurate precision. A key innovation is the inclusion of ad duration within insertion markers, a critical requirement for modern ad signaling and maximized monetization.
Tony Berthaud, Harmonic’s Senior Vice President of Sales for APAC and EMEA, highlighted the flexibility and power of the VOS360 solution. “Our platform stands out thanks to its seamless integration capabilities and sophisticated ad scheduling,” he said. “It’s designed to help premium content providers like OSN unlock new revenue streams while keeping audiences thoroughly engaged.”
OSN has already integrated Harmonic’s technology with several third-party systems, including content management platforms, ad decision servers, and digital rights management solutions. This end-to-end approach ensures that ads are not only relevant and timely but also delivered within a secure and high-performance environment.
Harmonic will showcase the VOS360 Ad SaaS at the upcoming IBC2025 event in Amsterdam, offering live demonstrations of its server-side ad insertion capabilities. The platform represents a significant step forward in the evolution of streaming monetization, combining technical sophistication with practical, scalable deployment.
As streaming continues to dominate entertainment consumption, partnerships like this one between OSN and Harmonic illustrate how advanced advertising technology is becoming essential for media companies aiming to thrive in a competitive digital landscape.
(Source: NewsAPI Streaming Technology)
