Netflix to Release Films in Theaters for 45 Days
▼ Summary
– Netflix co-CEO Ted Sarandos commits to 45-day theatrical releases for Warner Bros. Discovery films if the acquisition proceeds.
– Sarandos states Netflix intends to compete in and support the theatrical business, not disrupt its profitable distribution model.
– He clarifies past comments about theaters being “outmoded” were taken out of context, referring to accessibility issues in some areas.
– Industry leaders have indicated that 45-day theatrical windows are a necessary baseline for the cinema industry’s success.
– Despite the commitment, concerns remain that the deal could still harm theaters by encouraging audiences to wait for streaming.
Netflix’s co-CEO has provided a definitive commitment regarding theatrical releases, should the company’s proposed acquisition of Warner Bros. Discovery proceed. Ted Sarandos stated that Netflix would adhere to a 45-day theatrical release window for the legacy studio’s films, directly addressing industry concerns that the streaming giant might undermine traditional cinema. Sarandos emphasized a competitive desire to succeed at the box office, framing theaters as a “phenomenal” distribution system that generates substantial revenue. This move signals a strategic shift for a company historically associated with prioritizing its streaming platform.
Previously, Sarandos had not publicly specified a concrete number of days for theatrical runs. His past remarks, which described theaters as “outmoded” for some audiences, fueled speculation that Netflix might drastically shorten or bypass cinema releases altogether. In his recent clarification, Sarandos explained that his earlier comments were focused on accessibility, noting that not every community has a local movie theater, making the experience impractical for those residents.
The announcement aligns with a growing industry standard. Last year, the CEO of the National Association of Theatre Owners identified the 45-day window as a new baseline crucial for the theatrical business’s health. However, the potential acquisition introduces complex dynamics. While a formal commitment seems positive, there is a lingering concern that audiences, knowing these films will eventually land on Netflix, may increasingly choose to wait and watch at home. This consumer behavior could ultimately negate the benefits of the extended window, posing a long-term challenge for cinema operators even with the new policy in place.
(Source: The Verge)
