Salesforce Buys Spindle AI to Boost Agentforce Analytics
▼ Summary
– Salesforce has agreed to acquire Spindle AI, an AI-powered agentic analytics platform that models scenarios and forecasts business outcomes.
– Enterprises generate vast amounts of data, but its value is often inaccessible due to technical complexity, hindering reliable business insights.
– Spindle AI combines AI agents and machine learning to help businesses simulate complex decisions and make faster, data-driven choices.
– Following the acquisition, Spindle AI will integrate into Salesforce’s Agentforce to enhance observability, ROI forecasting, and optimization features.
– The acquisition is expected to finalize in Salesforce’s fourth fiscal quarter of 2026, with Spindle’s co-founder having prior experience through a previous Tableau acquisition.
Salesforce has officially entered into an agreement to purchase Spindle AI, a platform specializing in agentic analytics powered by artificial intelligence. This acquisition is set to significantly enhance Salesforce’s Agentforce capabilities, providing businesses with advanced tools to model complex scenarios and predict future outcomes autonomously.
Companies today are swimming in data generated by their teams and systems, yet extracting meaningful insights remains a major hurdle. Technical barriers often prevent organizations from getting clear, actionable answers to their most pressing operational questions. Spindle AI directly addresses this challenge by combining AI agents and machine learning with sophisticated data modeling. The platform enables teams to run simulations on critical business decisions, such as adjusting pricing structures, refining go-to-market strategies, or shifting sales approaches, before implementing them in the real world.
Once the deal is finalized, Spindle AI will become a core part of Salesforce’s Agentforce ecosystem. The integration will specifically target improvements within the Agent Observability and Self-Improvement module of Agentforce 360. Key enhancements will include support for custom analytics, return on investment forecasting, and ongoing optimization processes. This move aligns with Salesforce’s broader strategy to embed intelligent, self-improving agentic AI across its product suite.
Spindle’s leadership brings valuable experience to the table. Co-founder Ryan Atallah previously founded ClearGraph, which was later acquired by Tableau, another Salesforce company. The transaction is anticipated to be completed during Salesforce’s fourth fiscal quarter of 2026, pending standard regulatory approvals and closing conditions.
(Source: MarTech)
