Amperity Launches Real-Time Customer Profiles for Instant Engagement
▼ Summary
– Amperity launched Real-Time Profiles, enabling brands to connect live customer signals with historical profiles for true real-time personalization.
– This capability allows brands to instantly recognize customers, understand their full context, and act with relevant offers or services during engagement.
– Real-Time Profiles eliminate the trade-off between speed and accuracy by unifying historical and streaming data into continuously updated customer profiles.
– Brands can use Real-Time Profiles for in-session personalization, such as tailoring experiences based on real-time customer actions to drive conversions.
– The feature helps trigger timely actions like personalized offers or loyalty rewards, deepening customer connections and improving data ROI.
Amperity has introduced a powerful new feature called Real-Time Profiles, designed to help businesses connect live customer signals with comprehensive historical data instantly. This innovation enables true real-time personalization, allowing brands to recognize customers the moment they interact and respond with tailored offers, content, or support. Marketers can now deliver personalized experiences exactly when customer intent is detected, while service teams can anticipate needs and resolve issues more efficiently, fostering stronger customer loyalty.
According to Grigori Melnik, Amperity’s chief product officer, real-time insights are essential for moving beyond generic engagement toward meaningful one-to-one interactions. He emphasized that brands must operate at the customer’s pace, combining everything known about an individual—past and present—to ensure every touchpoint feels immediate and relevant.
Traditionally, customer data platforms have forced companies to choose between acting quickly with limited information or waiting for a complete customer profile that arrives too late. Real-Time Profiles eliminate this compromise by merging historical and live streaming data into a single, continuously updated customer view. The result is data that is both accurate and current, ready to drive personalized interactions as they occur. This capability unlocks a new level of responsiveness, enabling businesses to recognize and act on customer behaviors in real time.
With Real-Time Profiles, brands can customize experiences dynamically during customer sessions. For example, a retailer might identify a loyal shopper and instantly adjust the homepage to showcase items in their preferred size and style. Similarly, a bank could promote a credit card with no foreign transaction fees as soon as a customer checks currency conversion rates. These relevant, personalized interactions help convert engagement into sales instantly.
The feature also allows brands to initiate timely actions based on customer behavior. If a traveler abandons a booking, the system can dispatch a personalized offer within milliseconds, leveraging insights from their travel history. When a customer achieves a new loyalty tier, they can receive immediate recognition and rewards. These well-timed, meaningful experiences strengthen customer relationships and improve the return on customer data investments.
Built on Amperity’s trusted Customer Data Cloud, Real-Time Profiles help brands gain a unified, AI-enhanced understanding of their customers. More than 400 leading companies, including Alaska Airlines, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to create faster, more personalized experiences that deliver measurable outcomes.
Key benefits observed by users include a 198% increase in conversions from personalized journeys, the identification of millions of high-value prospects outside traditional loyalty programs, and faster, more customized service across all customer touchpoints.
For additional details about Amperity Real-Time Profiles, visit their official website.
(Source: ITWire Australia)
