Google & DeepMind Unveil Pomelli: AI Marketing Revolution
▼ Summary
– Pomelli is an AI experiment by Google Labs and DeepMind that helps small-to-medium businesses create on-brand marketing campaigns.
– It automatically builds a “Business DNA” profile by analyzing a business’s website and images to define tone, colors, fonts, and style.
– The tool generates tailored campaign ideas and allows users to select suggestions or input custom prompts to speed up brainstorming.
– Pomelli produces editable, branded marketing assets for social media, websites, and ads, which can be downloaded for use across channels.
– Currently in public beta in English-speaking countries, it aims to reduce reliance on external creative support and is seeking user feedback for improvement.
A new collaboration between Google Labs and DeepMind has resulted in Pomelli, an artificial intelligence tool specifically developed to assist small and medium-sized enterprises in creating cohesive marketing campaigns. This innovative platform is currently available in public beta for English-speaking users across the United States, Canada, Australia, and New Zealand.
Pomelli functions by first constructing what it calls a “Business DNA” profile. It accomplishes this by scanning a company’s existing website and image library. This foundational profile captures essential brand elements such as the brand’s tone of voice, preferred color schemes, typography, and overall visual aesthetic. Every piece of content the tool subsequently generates is automatically aligned with this established profile, ensuring a uniform brand presence wherever it appears.
Once the Business DNA is in place, the AI proposes a variety of customized campaign concepts. Business owners can either select from these pre-generated ideas or input their own specific prompts to target particular marketing objectives. This feature is designed to significantly cut down the hours teams typically spend on initial brainstorming and strategy development.
Following the conceptual stage, Pomelli produces a suite of ready-to-use, on-brand creative materials. These assets are tailored for platforms like social media, company websites, and digital advertisements. Users have the flexibility to make adjustments to both the text and imagery directly within the tool before exporting the finalized versions for deployment across their marketing channels.
The introduction of Pomelli holds significant potential for smaller businesses that lack dedicated in-house design or copywriting teams. The core value proposition is enabling these companies to produce professional, brand-consistent marketing materials more rapidly, potentially reducing their dependence on external agencies. This eliminates the often time-consuming processes of drafting detailed creative briefs and building every single asset manually.
It is important to note that Pomelli is being launched as an early-stage experiment from Google Labs. Google has indicated that refining the user experience will be an ongoing process and is actively encouraging businesses participating in the public beta to provide their feedback to help shape the tool’s future development.
(Source: Search Engine Journal)
