Liplyn IG: Dubai’s First AI-Powered Digital PR Platform Launches
▼ Summary
– Liplyn Information Group launched in Dubai as an AI-focused digital marketing agency to help brands appear on GenAI search assistants like ChatGPT and Gemini.
– The agency addresses the shift from traditional Google Search to AI assistants, which has reduced organic traffic for many companies, by using AI-driven content distribution.
– Liplyn IG works with marketing agencies, influencers, tech companies, and real estate firms in the UAE and Europe to help clients expand into MENAT and European markets.
– The company’s Brandbooster program uses digital PR, optimized content, and technical strategies to enhance brand visibility and ranking in AI search results.
– Liplyn IG leverages a network of 65 owned websites and over 200,000 partner sites across MENAT, Europe, and North America to improve campaign effectiveness.
Dubai has solidified its reputation as the premier artificial intelligence hub for the MENAT region with the introduction of Liplyn Information Group (Liplyn IG), a groundbreaking digital PR and marketing platform. The company officially launched following its platform debut at Expand North Star, held at Dubai Harbour during GITEX GLOBAL, an event organized by the Dubai Chamber of Digital Economy. Liplyn IG specializes in helping brands gain visibility on leading generative AI search assistants such as ChatGPT, Perplexity, Claude, Gemini, and Mistral.
Founder Luke Liplijn explained the shift in digital discovery, stating, “For two decades, Google Search reliably drove web traffic and helped customers find businesses. Generative AI has rewritten the rules. Many organizations are seeing their organic traffic decline. Our approach uses AI-driven content distribution tailored for today’s AI assistants, not outdated algorithms.”
Liplyn IG was established by serial entrepreneur Luke Liplijn, who brings more than twenty years of expertise in data and artificial intelligence. The company’s team includes specialists across public relations, search engine optimization, data analytics, and AI. They collaborate closely with marketing agencies, influencers, technology firms, and real estate developers in the UAE and Europe, aiming to support client growth both within Dubai and across MENAT and European markets.
Nadia El-Sayed, a senior AI search specialist at the company, offered a clear illustration: “Imagine parents asking an AI assistant, ‘Who is the best pediatric dentist in Dubai?’ As a pediatric dental clinic, your goal is to appear among the top three responses generated by the AI.”
She further elaborated, “Generative AI has evolved beyond simple question-and-answer interactions. AI-Search now evaluates a brand’s entire digital footprint before determining whether and how to incorporate it into responses. Our role is to build the authority and signals that help brands rank and succeed within that process. Recent updates from AI assistants indicate a rising trend in in-chat shopping and agentic commerce, with new functionalities emerging at a rapid pace.”
The company’s Brandbooster program delivers digital PR specifically engineered for the AI era. It produces stories, press releases, and expert insights optimized for generative AI models. This enhances both AI search and traditional SEO by refining entity and knowledge graphs, which makes it simpler for AI assistants to cite and recommend client brands. Through strategic backlinking, open APIs, technical GEO optimizations, and authority-building across owned and partner networks, the program boosts brand visibility. Advanced dashboards track AI discovery by monitoring mentions, citations, and answer-box shares across AI platforms.
Liplyn IG enhances campaign performance using a network of 65 owned websites and marketplaces. Additionally, the firm maintains partnerships with over 200,000 sites throughout the MENAT region, Europe, and North America.
Liplyn Information Group was founded by Luke Liplijn and operates as a cross-border SEO, GEO, and digital PR agency. Headquartered in Dubai, the company also maintains offices in the Netherlands and Portugal. With two decades of collective experience in media, data science, and artificial intelligence, the team assists businesses in gaining recognition across both conventional search engines and emerging AI platforms.
(Source: MEA Tech Watch)
