ServiceNow Reveals the Future of Enterprise AI at GITEX 2025
▼ Summary
– ServiceNow is making its largest-ever appearance at GITEX Global 2025 to showcase its AI capabilities for scaling intelligence, data, and workflow automation across enterprises.
– The company has strengthened its regional presence through strategic engagements with government entities and enterprises in sectors like energy, banking, and telecommunications.
– ServiceNow’s Zurich platform release features new tools that simplify app building, automate tasks, and enhance data security, with live demonstrations at GITEX.
– According to the ServiceNow Enterprise AI Maturity Index 2025, 49% of UAE enterprises have launched over 100 AI use cases, indicating a shift from experimentation to execution.
– ServiceNow’s regional partner ecosystem, including companies like Advanced Solutions and KPMG, will showcase innovations and success stories at the event.
At GITEX Global 2025, ServiceNow is making its most significant regional appearance to date, demonstrating how its AI capabilities are transforming enterprise operations through intelligent workflow automation and data-driven insights. The company’s expanded participation underscores its commitment to helping Middle Eastern organizations transition from experimental AI projects to full-scale implementation, positioning ServiceNow as a crucial partner in the region’s digital transformation journey.
ServiceNow’s heightened presence at the event follows substantial growth across Middle Eastern markets. The platform has strengthened collaborations with numerous government bodies, corporate partners, and major enterprises spanning energy, banking, utilities, and telecommunications sectors. Through the ServiceNow UAE Cloud, which operates on Microsoft Azure infrastructure, the company successfully meets strict data residency requirements, allowing organizations to deploy AI solutions with both confidence and regulatory compliance. This strategic approach has established ServiceNow as the digital backbone for many leading public and private sector organizations throughout the United Arab Emirates.
William O’Neill, Area Vice President & General Manager for GCC at ServiceNow, emphasized that “GITEX represents more than just a technology exhibition, it mirrors the region’s determination to pioneer digital innovation. We take pride in supporting this evolution by helping enterprises streamline operations through artificial intelligence. When organizations embed intelligence throughout their business structures, they can automate routine administrative tasks, enabling their workforce to concentrate on higher-value activities.”
The centerpiece of ServiceNow’s exhibition will be live demonstrations featuring innovations from their recent Zurich platform release. These new tools are specifically designed to help businesses operate more intelligently, rapidly, and securely using artificial intelligence. Enterprise leaders are increasingly moving beyond basic AI implementations to pursue transformative business outcomes. Supporting this trend, ServiceNow’s Enterprise AI Maturity Index 2025 reveals that 49% of UAE enterprises have deployed more than 100 AI use cases, indicating a clear transition from testing phases to operational execution.
Zurich’s user-friendly tools enable teams to create applications through simple descriptive commands, automate daily tasks, and safeguard sensitive information without introducing unnecessary complexity. Features including Vault Console and Machine Identity Console simplify data privacy management and secure system integrations, providing regional businesses with the assurance to expand their AI initiatives while maintaining full control. The ServiceNow AI Platform continues to drive enterprise-wide transformation, establishing a new standard for productive human-AI collaboration.
Harish Dunakhe, Senior Research Director for Software and Cloud at IDC, notes that “Artificial intelligence’s genuine value lies in liberating people from repetitive, mundane responsibilities and empowering them to focus on meaningful work. Approximately 42% of UAE organizations anticipate that AI will advance automation efforts, with machines handling tedious tasks like document extraction and data entry. The concept of digital workers has become reality. About 35% of UAE businesses believe that adopting AI agents can stimulate innovation, accelerate business expansion, and strengthen competitive positioning.”
ServiceNow’s growing regional partner network will also feature prominently at GITEX. Seven partner organizations, Advanced Solutions, DXC, Emircom, KPMG, LTI, Quintica and RAQMEA, will join ServiceNow’s stand to present their collaborative innovations and success stories, highlighting the effectiveness of ServiceNow’s partnership-driven approach to innovation and implementation across the region.
Saki Missaikos, CEO of Quintica, commented that “ServiceNow functions as more than a technology supplier, it serves as the transformation platform we rely on to generate meaningful impact and measurable results for our clients throughout the Middle East.”
Visitors interested in learning more about ServiceNow’s AI innovations and regional influence can find the company at Hall 3, Stand H3-B30 during GITEX GLOBAL 2025.
(Source: MEA Tech Watch)
