Apple’s Siri Could Get OpenAI Boost for Smarter AI
▼ Summary
– Apple is exploring partnerships with OpenAI or Anthropic to enhance Siri’s AI capabilities, testing their models on its private cloud infrastructure.
– Apple delayed its AI-upgraded Siri launch in March and replaced the AI team’s former chief, John Giannandrea, with Vision Pro head Mike Rockwell.
– Rockwell’s team tested AI models from Anthropic, OpenAI, and Google, with Anthropic’s Claude reportedly performing the best on basic requests.
– Apple is reportedly close to a deal with Perplexity, an AI company already partnered with Motorola, to further its AI ambitions.
– Apple’s LLM Siri was not showcased at WWDC due to unmet quality standards, and plans to integrate third-party AI into Siri are still in early stages.
Apple is reportedly exploring partnerships with leading AI firms like OpenAI and Anthropic to enhance Siri’s capabilities, signaling a potential shift in strategy for its struggling virtual assistant. According to insider sources, the tech giant has tested versions of ChatGPT and Claude on its private cloud infrastructure as it races to improve Siri’s performance.
The company’s internal efforts to develop a next-generation “LLM Siri” have faced setbacks, prompting executives to reassess their approach. Earlier this year, Apple delayed the assistant’s planned overhaul and reassigned leadership, placing Vision Pro head Mike Rockwell in charge of AI initiatives after CEO Tim Cook expressed dissatisfaction with previous progress.
Recent evaluations reportedly compared OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini to determine which model handles basic queries most effectively. Initial findings suggested Claude showed particular promise, though no final decision has been made. While Google integrates Gemini across Android devices and Samsung licenses the same technology, Apple appears to be weighing multiple options, including a possible deal with AI search startup Perplexity, which already collaborates with Motorola.
Notably, Apple’s Worldwide Developers Conference (WWDC) passed without major Siri AI announcements, with executives acknowledging the technology wasn’t yet meeting quality benchmarks. Insiders caution that discussions around third-party integrations remain preliminary, leaving the door open for Apple to continue refining its own models instead. The move highlights the intensifying competition in AI-powered assistants as tech giants scramble to deliver smarter, more responsive user experiences.
(Source: The Verge)
