Thomas Eccel

Google has introduced "Data Transmission Control", a new feature that allows advertisers to precisely manage what website data is transmitted…

Google has upgraded its Vehicle Ads with a direct click-to-call feature, allowing potential buyers to instantly contact dealerships from the…

Google Ads has introduced a new Creator Search feature, allowing advertisers to find YouTube collaborators using keywords and filters based…

Google has integrated Google Maps as a new, selectable channel within its Demand Gen advertising campaigns, allowing marketers to target…

Google Ads has introduced the "Original Conversion Value" column, showing the raw conversion value before automated adjustments like value rules…

Google has introduced a total campaign budget option for Performance Max campaigns, now available globally, allowing advertisers to manage spending…

Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is…

Google's Performance Max campaigns now support vertical 9:16 image ads, enabling brands to engage audiences on mobile-first platforms where attention…

Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving…

Google Ads has introduced multi-select checkbox filters, enabling advertisers to manage and compare multiple campaigns simultaneously for improved efficiency. This…

Google Ads has introduced Tree Table Views in its reporting interface, providing advertisers with a more organized method to analyze…