Seer Interactive

Widespread CPC inflation is occurring, with nearly 87% of sectors seeing year-over-year growth, driven by increased advertiser competition and evolving…

AI Overviews are transforming search, causing a sharp decline in paid click-through rates and restructuring ad inventory, particularly for informational…

Microsoft Bing has launched a new AI Performance dashboard that provides publishers with data on how their content is cited…

The digital search landscape is shifting from a click-driven model to an answer-driven one, where AI-generated summaries reduce clicks on…

Generative AI is shifting digital visibility, making mentions and citations within AI models the new critical levers for trust and…

The impact of AI search on web traffic and conversions is complex and inconsistent, with major studies presenting conflicting data…

Google's AI Overviews have caused dramatic declines in organic and paid click-through rates, with drops of 61% and 68% respectively…

ChatGPT Shopping introduces a conversational AI-driven product discovery channel that bypasses traditional keyword-based search, delivering curated recommendations directly in chat…