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Entity category: technology

AI & Tech

Google May Allow Sites to Block AI Search Results

Google is exploring new controls to let website owners exclude their content from AI-driven search features, balancing publisher choice with…

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AI & Tech

Google AI Overviews Now Launch Direct AI Chats

Google has upgraded its search engine to allow direct conversational chat with its AI from search results, using the more…

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Artificial Intelligence

B2B Performance Max in 2026: What’s Changed?

Performance Max has evolved into a viable, though selective, tool for B2B lead generation by 2026, helping to nurture prospects…

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Artificial Intelligence

Google’s Liz Reid: User Data Key to Search Quality

Google is contesting a court order to share proprietary data, arguing its internal ranking signals and user data are invaluable…

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AI & Tech

Google’s AI Gets Personal, Bots Blocked, Domains Matter

Google is integrating personal data from services like Gmail into its AI search results, raising privacy concerns and potentially altering…

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BigTech Companies

Google Reveals Search Engine Vulnerabilities

A senior Google executive warns that court-ordered sharing of its core search technology, like its index and ranking data, would…

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BigTech Companies

Google Launches Mix Experiments Beta for Cross-Campaign Testing

Google has launched Campaign Mix Experiments, a beta tool that allows marketers to test combinations of campaign types, budgets, and…

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Artificial Intelligence

Maximize Ecommerce Sales: Pair Demand Gen with Performance Max

Demand Gen campaigns build brand awareness and interest through controlled, creative advertising on visual platforms like YouTube and Discover, while…

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Artificial Intelligence

PPC Budgets Rise: Direct Offers & Shopping Promos

Google Ads has launched an open beta for campaign total budgets, allowing advertisers to set a fixed budget for a…

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BigTech Companies

Microsoft PMax Upgrades: New Customer Goals & Enhanced Visibility

Microsoft Advertising has launched a new customer acquisition goal for Performance Max campaigns, allowing advertisers to prioritize and assign higher…

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BigTech Companies

Google Search Now Offers Total Campaign Budgets

Google has introduced a new total campaign budget feature for Search and Shopping campaigns, automating daily spending to fully utilize…

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Artificial Intelligence

Gemini Analyzes Your Photos and Emails for Smarter Answers

Google is launching an optional "personal intelligence" feature for paying Gemini AI Pro and Ultra subscribers, allowing the AI to…

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AI & Tech

Google’s Gemini AI to Personalize Using Your Gmail, Search & YouTube Data

Google's Gemini AI is introducing a "Personal Intelligence" feature that integrates with personal data from services like Gmail and Photos,…

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AI & Tech

Google’s AI Search: Beyond GEO, Facing the Garbage SERP Problem

Google's search is shifting from keyword matching to AI that understands user intent, generating comprehensive answers and altering how content…

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BigTech Companies

Google Opens Olympic CTV Ads to Programmatic Bidding

Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling…

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AI & Tech

Google Unveils AI Checkout & Business Agent Protocol

Google is launching a new "agentic commerce" system, featuring a Universal Commerce Protocol for in-search checkout and AI Business Agents…

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AI & Tech

Google AI Overviews Shrink When Users Ignore Them

Google's AI Overviews are dynamically shown or hidden based on real-time user engagement, not by default, as the system learns…

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BigTech Companies

Unlock Demand Gen: Google Ads’ Most Underrated Campaign

Demand Gen is a Google Ads campaign type that uses audience-based "push" marketing with visual content, appearing on YouTube, Gmail,…

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AI & Tech

Gmail’s New AI Inbox Summarizes Your Emails

Google is introducing a beta "AI Inbox" tab to Gmail that scans emails to generate suggested tasks and key topics,…

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AI & Tech

Google Search’s Next Evolution: AI Mode Explained

Google Search is undergoing a fundamental shift from providing a list of links to prioritizing immediate, AI-generated answers, driven by…

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