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Entity category: Technology

Business

Social Video vs. PPC Video: Bridging the Strategy Gap

Video marketing is crucial for digital ads, but repurposing social media clips for paid campaigns often fails due to differing…

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BigTech Companies

TikTok Tests Broadcast Channels Like Instagram’s Feature

TikTok is testing "bulletin boards," a one-way communication tool for creators and brands to share updates, similar to Instagram's broadcast…

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AI & Tech

Meta’s Day in Court: Mosseri, Instagram, and the TikTok Shadow

Meta's ongoing legal battles, particularly the scrutiny surrounding its acquisition of Instagram and its competitive stance against TikTok, were a…

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Digital Marketing

Instagram Sharpens its Video Tools: Is a CapCut Competitor Being Built In?

Meta appears to be developing more sophisticated video editing capabilities directly within the Instagram app, a move suggesting an ambition…

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Digital Marketing

Optimizing Instagram Settings for Fair Algorithm Distribution in 2025

Instagram’s algorithm in 2025 has evolved significantly, with a stronger emphasis on original content, user engagement, and personalized experiences. To…

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Digital Marketing

2023: A Digital Odyssey

Buckle up for a thrilling journey through the digital landscape of 2023! We dive into AI's rise in marketing, the…

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