AI's widespread use of publisher content for training and summarization has created a commercial imbalance, lacking a formal framework for…
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The IAB Tech Lab has launched the Event and Conversion API (ECAPI), a new standardized protocol to create a universal…
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The digital advertising industry is adopting a strategic plan for **agentic AI**, focusing on enhancing existing standards like OpenRTB to…
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The IAB Tech Lab has introduced a standardized portfolio of six core CTV ad formats and updated its programmatic guide…
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The IAB Tech Lab has released a draft Deals API to standardize and automate the synchronization of private advertising deal…
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AI is enhancing advertising by improving existing processes like ad measurement, fraud detection, and brand safety, allowing for greater precision…
Read More »The IAB Tech Lab has updated the Global Privacy Protocol (GPP) to include new state-level privacy laws and will transition…
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The digital advertising landscape is shifting toward live streaming, prompting IAB Tech Lab to release the Live Event Ad Playbook,…
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