Google Ad Manager

Google has reversed a 2019 policy, allowing publishers to set different minimum bid prices for Google's own ad demand versus…

Google has proposed a new compliance strategy to the EU, focusing on product-level changes and improved interoperability to address competition…

Google is defending its integrated ad technology business in court, arguing that a government-ordered breakup would be as complex as…

Google is resisting the DOJ's push to divest its Ad Manager, arguing it could harm publishers and advertisers by increasing…

PubMatic has filed a major lawsuit against Google, accusing it of maintaining an illegal monopoly in the ad technology sector…

Harmonic's VOS360 Ad SaaS platform has been upgraded with AI-driven contextual ad placement and expanded programmatic options to boost ad…

Google's new Offerwall feature helps publishers diversify revenue streams by offering alternative content access methods like micropayments, surveys, and video…

Google launched Offerwall, a new monetization tool allowing publishers to generate revenue through ads, surveys, or micro-payments, with early adopters…

A new study from Sciences Po pulls back the curtain on the digital toolkits of French publishers, revealing a vibrant…