Google is transforming Lookalike audiences in Demand Gen campaigns from a strict targeting constraint into an AI-powered optimization signal, starting…
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Entity category: PERSON
Google has launched a beta A/B testing feature for Performance Max campaigns, allowing advertisers to directly compare different creative assets…
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Google has reduced the minimum audience size to 100 users across all its ad networks and tools, making sophisticated targeting…
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Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library…
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