CFO

Engineering leaders must now prove AI's measurable impact on business outcomes, moving beyond experimentation to show direct improvements in productivity,…

The number of AI agents on AWS Marketplace exploded to over 2,100, far exceeding the initial launch target and signaling…

Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure…

Demonstrating the business value of AI is challenging but crucial for securing support, requiring a shift from technical metrics to…

SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The…

Marketing mix modeling (MMM) is a contentious tool in marketing, with enthusiasts seeing it as a solution to attribution issues…

AI is transforming customer engagement by enabling context-aware interactions that anticipate needs, moving beyond simple messaging to build deeper relationships…

97% of organizations struggle to prove ROI from generative AI, but strategies like setting clear project boundaries and modernizing data…

By mid-2025, ChatGPT saw unprecedented adoption with an estimated 700 million weekly users, but this does not translate to increased…

A majority of organizations (62%) experienced a deepfake attack in the past year, often using social engineering to impersonate leaders…

Understanding true customer acquisition cost (CAC) is essential for informed financial decisions and sustainable growth, as oversimplified methods lead to…

The court ruled that Google can maintain its lucrative search agreements, including a $20 billion deal with Apple, to avoid…

AI runtime attacks create hidden financial losses, with breaches costing millions in regulated industries and eroding trust in AI investments.…