Disney Plus reportedly explores a free ad-supported streaming tier
▼ Summary
– Disney Plus is considering a free streaming tier, as revealed by chief product officer Adam Smith during a company town hall.
– The free tier details, including which content would be included and a launch timeline, remain unclear.
– The proposal is part of ongoing internal discussions on how to better serve fans.
– Disney has not yet responded to The Verge’s request for comment on the report.
Disney Plus may be moving toward a free, ad-supported streaming tier, according to a new report from Business Insider. A source familiar with the matter says that Adam Smith, Disney’s chief product and technology officer, brought up the idea during the company’s town hall meeting on Thursday.
Details remain scarce. It’s unclear which specific shows or movies would be included in the potential free tier, or when Disney might launch it. Business Insider notes that the concept is “part of an ongoing discussion about concepts to better serve fans.” The Verge has reached out to Disney for comment but has not yet received a response.
This exploration signals a broader shift in the streaming landscape, where major players are increasingly experimenting with hybrid models that blend free, ad-supported content with traditional subscription plans. For Disney, a free tier could help attract viewers who are reluctant to pay for yet another service, while still generating revenue through advertising.
(Source: The Verge)
