Instagram’s algorithm now lets you tell it what you want

Instagram is handing over some algorithmic control to users. The platform now lets you tell the app exactly what you want to see on your main feed. Through a feature called Your Algorithm, you can view the topics Instagram believes you’re interested in and adjust them as you see fit. Instagram head Adam Mosseri explained that this tool currently focuses on surfacing topics, but the company is already developing the ability to handle requests for specific people, moods, content types, and more.

This move is part of a broader effort by Meta to give users more direct influence over the algorithms that shape their experience. Instagram has previously rolled out the Your Algorithm feature for Reels and the Explore page, allowing users to fine-tune what appears in those sections. With this latest update, that same level of control now extends to the primary feed, the most central part of the app. The idea is to let you actively shape your content diet rather than passively receiving whatever the algorithm decides is best.