Optimize Your Martech Stack for 2026
▼ Summary
– The 2026 State of Your Stack survey, a collaboration with Scott Brinker and MarketingOps.com, aims to measure how broken marketing technology stacks are.
– This annual survey asks marketers about the tools in their stack, their functionality, and their investments in AI.
– It seeks to uncover if teams are struggling with data integration or adopting AI compared to their competitors.
– The survey also questions whether marketing technology stacks are changing in size or cost.
– Participants who take the survey will receive comparative results from the broader marketing community later in the year.
Most marketing technology setups feel like they could use some improvement, but the real question is how they measure up against industry standards. To provide that crucial benchmark, we have once again teamed up with Scott Brinker of Chiefmartec and MarketingOps.com to launch the 2026 State of Your Stack survey. This annual initiative reveals what tools marketers are actually using, which ones deliver value, and which have become expensive shelfware. It also tracks where teams are placing their strategic bets on artificial intelligence. The findings consistently offer surprising insights and a reassuring sense that you are not alone in your challenges.
Are you still struggling with complex data integration issues while hearing rumors that rivals have solved them? Has your organization fully embraced AI agents for automation, or are you still in the experimental pilot phase? Is your overall collection of tools expanding, consolidating, or simply becoming more costly without clear added benefit? This survey captures the reality behind these common questions.
By spending just a few minutes to share your current situation, you contribute to a vital industry snapshot. In return, you will receive detailed, anonymized results later this year, showing exactly how your martech stack and strategies compare to those of your peers. Understanding these community trends is the first step toward making more informed, confident investments in your marketing technology.
(Source: MarTech)
