TikTok Launches ‘Shared Feeds’ for Collaborative Content
▼ Summary
– TikTok has launched “Shared Collections,” a global feature for users 16+ to collaboratively save and organize content, like recipes or design ideas, with mutual followers.
– The company also previewed “Shared Feeds,” a future feature for one-on-one chats that will generate a daily selection of 15 videos tailored to both users’ interests and activity.
– Shared Collections can be kept private among friends and family or made public, but they require both users to be following each other to create.
– Shared Feeds will allow users to watch content together, discuss it in DMs, and later review metrics like which videos they both liked in a “Shared Likes” history.
– Additionally, TikTok announced new digital greeting cards that users can send within chats, which display a festive animation alongside a written message.
TikTok is introducing a pair of new social features designed to make content discovery and organization a more collaborative experience. The platform has officially launched Shared Collections globally for users over 16, while also previewing the upcoming arrival of Shared Feeds. These tools aim to transform how people interact with the app alongside friends and family, moving beyond passive scrolling to active, shared engagement.
The newly available Shared Collections function as an expansion of the individual Collections feature. While users could previously save videos into private folders, Shared Collections allow them to build these folders with others. Imagine creating a space with family to gather cookie recipes and holiday dinner inspiration, or with friends to pool home decor ideas or plan a secret Santa gift exchange. This feature makes it simple for groups to stay organized as they discover and save content together, whether it’s from favorite creators, for a shared project, or while learning a new skill. A key point is that you can only create a Shared Collection with someone if you mutually follow each other. These collections can remain private or be set to public.
Looking ahead, TikTok plans to roll out Shared Feeds in the coming months. This feature will let users generate a collaborative, interest-based video feed directly within a one-on-one direct message thread. The Shared Feed will surface a curated selection of content tailored to both participants’ tastes, drawing from their activity such as likes, watches, and comments. This could include videos about shared hobbies like sports, seasonal activities, or from creators they both enjoy.
It’s important to note that these feeds are not endless streams. Each day, the system will populate a Shared Feed with a fresh batch of 15 videos for the pair to watch together. The process starts by sending an invite through DMs. Once accepted, the feed is created and a dedicated chat allows for discussion about the videos. After both users have viewed all the content, they can review metrics in a “Shared Likes” history to see which clips they both enjoyed. This functionality bears a resemblance to Instagram Reels’ Blend feature, which also creates personalized reel feeds for duos.
In a lighter addition, TikTok announced the launch of digital greeting cards within chats. Users can now select a card, write a personal message, and send it to a friend. The recipient sees a festive animation alongside the note, adding a new layer of personal connection to the app’s communication tools.
(Source: TechCrunch)
