OpenAI DevDay 2025: What to Expect and How to Watch
▼ Summary
– OpenAI is hosting its third annual DevDay 2025 conference in San Francisco, featuring announcements, keynotes, and a fireside chat between CEO Sam Altman and designer Jony Ive.
– The event highlights OpenAI’s expanding ambitions to compete with tech giants by developing an AI device, social media app, and AI-powered browser.
– OpenAI faces increased competition from companies like Anthropic, Google, and Meta, which have improved their AI models and talent, forcing OpenAI to enhance its offerings.
– Rumors suggest potential launches at DevDay 2025, such as an AI browser, updates on the AI device with Jony Ive, or advancements in the GPT Store and agentic workflows.
– The conference includes a livestreamed keynote from Altman, onstage presentations, AI-powered sideshows, and non-livestreamed sessions like a developer update and a closing chat with Altman and Ive.
OpenAI’s third annual developer conference, DevDay 2025, is set to take place on Monday, marking what the company describes as its most significant gathering to date. Over 1,500 attendees are expected at San Francisco’s Fort Mason for a packed schedule featuring major announcements, executive keynotes, and a special fireside conversation between CEO Sam Altman and celebrated Apple designer Jony Ive.
This year’s event underscores OpenAI’s expanding ambitions beyond its initial focus on ChatGPT and developer APIs. The company is now actively developing an AI device, a social media application, and an AI-enhanced browser intended to compete with platforms like Chrome. DevDay 2025 represents a strategic move to solidify OpenAI’s position against industry heavyweights such as Apple, Google, and Meta.
However, the competitive environment has intensified considerably. Rivals like Anthropic and Google have rolled out increasingly sophisticated AI models tailored for coding and web design, pushing OpenAI to enhance its own offerings while reducing costs. Meanwhile, Meta’s newly formed Meta Superintelligence Labs has assembled a formidable team of AI experts, posing a potential long-term challenge.
Looking back, the inaugural DevDay in 2023 introduced GPT-4 Turbo and Altman’s concept for a GPT Store, a marketplace for AI agents. Shortly after that event, Altman was temporarily removed as CEO before being reinstated following intense negotiations. The 2024 conference was more reserved, highlighting practical developer tools like an API for AI voice applications without major new reveals.
Speculation is high for DevDay 2025, though no specific launches have been confirmed. Possibilities include the debut of OpenAI’s AI browser, progress reports on the hardware project with Jony Ive, or enhancements to the GPT Store that enable developers to construct agentic workflows.
For those planning to follow along, the event begins at 10 a.m. Pacific Time on October 6 with an opening keynote from Sam Altman. He will share new announcements, conduct live demonstrations, and outline his vision for developers leveraging AI to shape the future. This one-hour presentation will be broadcast live on OpenAI’s official YouTube channel, and it is the only segment available for remote viewing.
In-person attendees will enjoy additional presentations from notable figures such as Cursor CEO Michael Truell, San Francisco Mayor Daniel Lurie, and Andreessen Horowitz investing partner Kimberly Tan. OpenAI staff, including model behavior researcher Laurentia Romaniuk and Codex lead Alexander Embiricos, will also discuss their latest work.
Interactive experiences will be a highlight of the conference. “Sora Cinema” will offer a cozy theater setting with popcorn, screening short films generated by OpenAI’s video model Sora. Another attraction is a phone booth featuring a dynamic, speaking portrait of computer science pioneer Alan Turing.
The conference concludes with two important afternoon sessions. At 3:15 p.m. PT, OpenAI President Greg Brockman and Platform Product Lead Olivier Godement will present a Developer State of the Union, showcasing new capabilities and future developer roadmaps. Then, at 4:15 p.m. PT, Sam Altman and Jony Ive will engage in a 45-minute closing fireside chat exploring the art of building products in the AI era. Although these final segments will not be livestreamed, recordings will be uploaded to YouTube later the same day.
This article was refreshed on October 6, 2025, to include the latest updates on the guest roster and emerging rumors ahead of the event.
(Source: TechCrunch)
