Omantel & Publicis Groupe Launch Oman’s First AI AdTech Platform
▼ Summary
– Omantel has partnered with Publicis Groupe Middle East to launch Oman’s first AI-powered AdTech platform, a milestone for the country’s digital transformation.
– The platform combines Omantel’s infrastructure with Publicis Groupe’s expertise to create a more data-driven advertising market.
– It enables real-time campaign targeting and measurement for brands while providing publishers with tools to optimize revenue.
– Omantel’s Chief Commercial Officer described the initiative as a national step forward for economic diversification and positioning Oman as a regional benchmark.
– The scalable platform runs on Omantel’s high-speed infrastructure and will be expanded with Publicis Groupe’s support in audience intelligence and media planning.
A significant new partnership between Omantel and Publicis Groupe Middle East has resulted in the creation of Oman’s first AI-powered AdTech platform, marking a pivotal development for the nation’s digital economy. This collaboration directly supports the strategic objectives of Oman Vision 2040, leveraging Omantel’s extensive telecommunications infrastructure with Publicis Groupe’s global prowess in media, data, and technology. The core objective is to establish a more sophisticated and data-driven advertising market within the Sultanate.
The newly launched system provides brands with the capability to execute and measure advertising campaigns in real time, ensuring greater precision and effectiveness. Simultaneously, it equips publishers with a suite of advanced tools designed to manage their advertising inventory more efficiently and maximize revenue potential. A key feature of the platform is its strong support for first-party data strategies, a critical alignment with the worldwide movement toward more privacy-conscious and transparent digital advertising practices.
During the official signing ceremony, Aladdin Bait Fadhil, Omantel’s Chief Commercial Officer, characterized the project as a major national advancement. He stressed that the initiative is instrumental in promoting economic diversification, opening up new revenue channels, and establishing Oman as a regional leader in the adoption of intelligent media solutions.
Echoing this sentiment, Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, stated that the partnership creates a new standard for collaboration between telecommunications and media companies. He highlighted its potential to unlock significant value, foster continuous innovation, and fundamentally influence the future trajectory of the advertising industry across the region.
Built upon Omantel’s high-speed, reliable network, the platform has been engineered with scalability as a fundamental principle. Its ongoing rollout and future expansion will be guided by Publicis Groupe’s deep expertise in areas such as audience intelligence, automated creative processes, and strategic media planning. This launch positions Oman alongside other forward-thinking markets in the Middle East that are actively embracing AI-enabled advertising technologies, signaling a broader regional transition toward intelligent, technology-powered media ecosystems.
(Source: MEA Tech Watch)
