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OnePlus reportedly exits the US market

Originally published on: July 14, 2026
▼ Summary

– OnePlus and Oppo plan to announce OnePlus will leave the US and European markets, according to a WinFuture report.
– This exit would conclude months of rumors about OnePlus’s future, including a January report that it was being “dismantled.”
– In March, 9to5Google reported OnePlus might cease operations in global markets as early as April.

OnePlus and its parent company Oppo are reportedly preparing to announce that the OnePlus brand will withdraw from the US and European markets in the coming days, as indicated by a machine-translated report from WinFuture.

If confirmed, this departure would bring an end to months of speculation regarding the brand’s future. Back in January, Android Headlines claimed OnePlus was being “dismantled.” At the time, OnePlus pushed back, stating that “OnePlus North America continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.”

Then in March, 9to5Google reported that OnePlus could shut down its global operations as early as April. The latest reports suggest that timeline may now be coming to fruition, marking a significant shift for the company that once carved out a loyal following among smartphone enthusiasts in the West.

(Source: The Verge)

Topics

oneplus market exit 95% company restructuring 90% rumors and reports 85% parent company oppo 82% us market withdrawal 80% european market exit 78% after-sales support 75% software updates 72% rights commitments 70% industry speculation 68%