Google Ads overhauls All Campaigns selector with new design
▼ Summary
– Google is rolling out a redesigned All Campaigns selector in Google Ads with a new layout and improved navigation tools.
– The selector has moved to a new location, and campaigns now appear in an expandable hierarchical view for easier browsing.
– A new search function allows advertisers to quickly locate campaigns and campaign groups.
– The update aims to save time for advertisers managing large or complex accounts by streamlining navigation.
– The rollout was first identified by marketer Vivek Gupta and is happening gradually across accounts.
Google is rolling out a significant redesign of the All Campaigns selector within Google Ads, introducing a cleaner interface and sharper navigation tools to help advertisers manage sprawling, multi-layered account structures more efficiently.
The updated selector is now positioned in a new spot within the dashboard. Campaigns are displayed in an expandable hierarchical view, making it far easier to browse through campaign groups and nested account organizations. A newly added search function allows advertisers to quickly locate specific campaigns and campaign groups without endless scrolling.
This matters because time savings are critical for advertisers running large accounts. The ability to jump between campaigns faster, especially in accounts with complex groupings or multiple campaign layers, directly improves workflow efficiency.
The core takeaway: Google’s revamped All Campaigns selector is designed to streamline campaign management by offering a clearer visual hierarchy and built-in search capabilities. This should help advertisers navigate complex account structures more smoothly and reduce friction in day-to-day operations.
Performance marketer Vivek Gupta first spotted the update on LinkedIn. The rollout is gradual, meaning not every Google Ads account will see the new design immediately.
(Source: Search Engine Land)
