DuckDuckGo installs surge 18% after Google drops blue links; 70% on Apple
▼ Summary
– DuckDuckGo US app installs rose an average of 18% week over week between May 20 and May 25.
– Install growth peaked at 30% on Memorial Day Monday, with six consecutive days of increase.
– On Apple devices, weekly install growth reached 33%, with a single-day peak of nearly 70%.
– The surge occurred days after Google announced a major overhaul to its search with AI features.
DuckDuckGo’s US app installs surged an average of 18% week over week from May 20 to May 25, marking six consecutive days of growth. The spike peaked at 30% on Memorial Day Monday, while Apple device installs saw a weekly increase of 33% and a single-day high of nearly 70%. The uptick followed Google’s announcement of sweeping changes to its search results, including the removal of traditional blue links.
The privacy-focused search engine has capitalized on growing user dissatisfaction with Google’s AI-driven overhaul, which prioritizes conversational answers over classic link formats. DuckDuckGo’s sustained growth suggests a broader shift in consumer behavior, as users seek alternatives that emphasize data protection and simpler search interfaces. The 70% jump on Apple devices highlights particular traction among iOS users, a demographic often more attuned to privacy concerns.
(Source: The Next Web)
