Rivian to Deliver First R2 SUVs on June 9
▼ Summary
– Rivian will deliver the first R2 SUVs to customers on June 9.
– The R2 is more affordable than the current R1 lineup, starting under $60,000 for an initial trim.
– A standard R2 version starting at $48,490 is planned for 2027, and an even cheaper version around $45,000 is teased for late next year.
– CEO RJ Scaringe called the R2 “maybe the most important thing we’ve launched to date.”
– Rivian aims to deliver up to 25,000 R2 units by year-end and hopes the R2 and R3 will help the company achieve its first profit since 2009.
Rivian has officially announced that the first customer deliveries of its R2 SUV are scheduled for June 9. The milestone marks a pivotal moment for the automaker as it pivots toward a more accessible price point.
Over recent months, Rivian has intensified preparation for the R2 launch, which targets a broader audience compared to its premium R1 lineup. The initial release will feature a trim starting just under $60,000, though the company has already outlined plans for a standard version priced at $48,490 arriving in 2027. Further down the road, Rivian has teased an even more budget-friendly model “starting around $45,000” late next year , a figure first floated during the R2’s reveal in 2024.
The stakes are high for the R2. Founder and CEO RJ Scaringe has called it “maybe the most important thing we’ve launched to date.” The company is aiming for an aggressive production ramp, targeting up to 25,000 vehicles delivered by the end of this year. Ultimately, Rivian is betting that the R2 , along with its hatchback sibling, the R3 , will propel the company to its first profitable year since its founding in 2009.
(Source: TechCrunch)
