Xbox taps analyst Matthew Ball to lead strategy
▼ Summary
– Microsoft has hired game industry analyst Matthew Ball as Xbox chief strategy officer.
– Ball is known for his annual state of video gaming report and is widely respected across gaming, media, and technology.
– Xbox CEO Asha Sharma announced the hire in a memo to employees, describing Ball as a “longtime gamer.”
– Ball has held strategy and leadership roles at Illumination, Amazon Studios, Otter Media, and Accenture Strategy.
– Ball has been partnering with Microsoft on strategy since early on and will officially start the role soon.
Microsoft has brought on prominent game industry analyst Matthew Ball to serve as Xbox’s new chief strategy officer. Ball, who publishes the widely read annual state of video gaming report, is described by Xbox CEO Asha Sharma as “widely respected across gaming, media, and technology.”
Sharma shared the news in a memo to Xbox employees this morning, which was obtained by The Verge. In it, she highlighted Ball’s background as a “longtime gamer” and noted his previous strategy and leadership roles at Illumination, Amazon Studios, Otter Media, and Accenture Strategy. “Matthew has been partnering with us on strategy since day 10 and will officially start this…” the memo read.
Ball’s hiring signals Xbox’s focus on deepening its strategic approach to the gaming market, leveraging his expertise to navigate the rapidly shifting landscape of interactive entertainment.
(Source: The Verge)
