Fujifilm X Half gets a $300 price cut, boosting its whimsical charm
▼ Summary
– Fujifilm reduced the X Half digital camera’s MSRP from $850 to $649.99, and is offering an additional $100 discount through June 28th, bringing the base price to around $549.
– The camera is available for $549.99 at Amazon, Best Buy, B&H Photo, and Adorama, with Adorama including a free 64GB SD card and camera case.
– The X Half is a feature-light camera designed to mimic a half-frame film camera, capturing 18-megapixel stills with film simulations, filters, grain, and digital diptychs.
– It lacks modern features like RAW image capture, a hot shoe for accessories, and an electronic viewfinder.
– Reviewers described the X Half as whimsical and refreshing, praising its point-and-shoot simplicity and ability to take “scrappy, quick photos,” despite initial concerns over its original price.
Fujifilm’s playful X Half digital camera just got a whole lot more tempting. Originally launched with a steep $850 price tag that made it hard to justify as a secondary shooter, the company has now slashed the MSRP to $649.99 and is sweetening the deal with an extra $100 off through June 28th. That brings the base model to roughly $549 at major retailers like Amazon, B&H Photo, and Best Buy. Over at Adorama, you’ll find the same discount bundled with a free accessory pack that includes a 64GB SanDisk SD card and a camera case.
This isn’t your typical digital camera. The X Half strips away modern conveniences to recreate the soul of a half-frame film camera. It captures 18-megapixel stills that you can customize with film simulations, filters, and grain. You can even create digital diptychs with the date stamped directly onto the image. It’s undeniably fun, but don’t expect RAW shooting, a hot shoe for external accessories, or an electronic viewfinder. Those omissions are deliberate, reinforcing its role as a pure, distraction-free creative tool.
When The Verge got hands-on with the X Half last year, former supervising producer Vjeran Pavic described it as both whimsical and refreshing. Its vertical 1-inch sensor paired with a fixed 32mm equivalent f/2.8 lens delivers solid image quality, but the real draw is its point-and-shoot simplicity. Pavic loved taking “scrappy, quick photos” with it, and our own Antonio Di Bennedeto agreed, even if he initially balked at the original price. At this new lower cost, the X Half’s quirky charm becomes much harder to resist.
(Source: The Verge)
