Spotify adopts Apple’s video podcast tech for easier cross-platform sharing
▼ Summary
– Spotify will adopt Apple’s HLS video technology to let hosted shows distribute and monetize video podcasts on Apple Podcasts without setup changes.
– HLS technology automatically adjusts video quality based on internet speed, reducing buffering and interruptions for listeners.
– Spotify plans to roll out the HLS upgrades later this year and add new creator earning options like direct sales.
– Creators using hosting providers like Libsyn and Podigee can now publish video podcasts directly on Spotify and earn revenue through the Spotify Partner Program.
– As of November 2025, nearly half a million shows and over 390 million users have streamed a video podcast on Spotify.
Spotify has announced plans to adopt Apple’s HLS (HTTP Live Streaming) video technology, a move that promises to streamline how video podcasts are shared and monetized across platforms. Apple recently introduced this same technology on Apple Podcasts to improve the video experience, and by embracing it, Spotify is enabling creators hosted on its platform to distribute their shows on Apple Podcasts without altering their existing workflows.
With the integration of HLS, listeners can expect a smoother, more reliable viewing experience. Apple’s technology dynamically adjusts video quality based on the user’s internet connection, whether they are on a fast home Wi-Fi network or relying on mobile data. This real-time adaptation means less buffering, fewer dropped frames, and a more consistent playback quality, even when bandwidth fluctuates.
Spotify plans to roll out these HLS upgrades later this year. In addition to the technical improvements, the company is expanding revenue opportunities for creators, including options for direct sales and new partner integrations.
Beyond the HLS adoption, Spotify is also easing the path for podcast creators to distribute and monetize video content across multiple platforms. The company now supports creators using hosting providers like Libsyn, Podigee, Audioboom, Audiomeans, and Podspace. These creators can publish video podcasts directly on Spotify and earn revenue through the Spotify Partner Program. This feature went live earlier this year, building on the initial announcement.
As video continues to drive podcast growth, these enhancements help creators connect with audiences who prefer visual content. Since launching video podcasts in 2020, Spotify has invested heavily in this format. Earlier this year, the platform lowered the requirements for video monetization, making it more accessible. As of November 2025, nearly half a million shows and over 390 million users have streamed a video podcast on Spotify.
(Source: TechCrunch)
