X launches History tab for bookmarks, likes, videos, and articles

▼ Summary
– X launched a History tab on iOS that consolidates bookmarks, likes, videos, and articles in one place for easier access.
– The new History tab replaces the Bookmarks button and organizes saved content into four tabs: bookmarks, likes, videos, and articles.
– Videos and articles tabs are automatically populated based on user activity, while bookmarks and likes require explicit saves.
– The feature makes X function more like a web browser, allowing users to return to previously viewed content without saving it manually.
– The update aims to attract publishers and creators to post long-form articles directly on X, as referral traffic from other platforms declines.
X has introduced a new History tab that consolidates bookmarks, likes, videos, and articles into one unified section, turning the platform into a more robust save-it-for-later tool. The feature is rolling out first on iOS.
According to X head of product Nikitia Bier, the updated resource is designed to help users keep track of favorite content and easily return to unfinished reading or viewing. The Bookmarks button in the app’s left-side menu has been renamed History. Once inside, users will find four separate tabs: bookmarks, likes, videos, and articles. While bookmarks and likes represent intentional saves, the videos and articles tabs automatically populate based on what users watch or read on X. Bier confirmed that the History section remains private to each user.
This update gives X a feel closer to a web browser, allowing users to revisit previously viewed content even without explicitly saving it. Previously, bookmarks were tucked away in the main menu, while likes were buried inside the user profile. Now, these features are consolidated in one spot.
The change also supports X’s push for long-form articles, which the company has been promoting as a way for businesses and creators to share content beyond the platform’s standard 280-character limit. By tracking articles users encounter while scrolling, X effectively builds a personalized news reader within the app.
The timing is strategic. Web publishers have seen a drop in referral traffic from platforms like Facebook and Google, driven by shifting algorithms and AI-powered experiences that reduce clicks to external sites. X sees this as an opportunity to attract more publishers and creators to write directly on its platform, where distribution and discovery are already built in.
(Source: TechCrunch)




