Boost Your Small Business Local Search Visibility: Webinar Tips
▼ Summary
– Most small business owners have a Google Business Profile, but few have optimized it for how customers currently search, which has split across multiple surfaces like Google Maps, voice assistants, Yelp, Facebook, and AI tools like ChatGPT.
– Local SEO now requires accurate and consistent business information across all platforms where nearby customers might find you, including AI-generated search results that use different signals than traditional rankings.
– The free SEO webinar will teach how AI search tools and voice assistants surface local businesses and what owners can do to appear in those results.
– Attendees will learn which Google Business Profile fields most impact local search rankings and how to build a review generation habit that improves trust and visibility.
– The webinar is led by Thryv’s small business trainers, whose advice is based on practical experience with businesses that have small teams and limited time.
Most small business owners claim their Google Business Profile, but very few have actually fine-tuned it for the way customers are searching in 2026. The reality is that local search visibility has fractured across a wide range of platforms, and if your business isn’t optimized for each one, you’re already behind.
Today, a potential customer might find you through Google Maps, ask Siri or Alexa for a recommendation, check your Yelp or Facebook reviews, or even get a direct answer from an AI tool like ChatGPT,all before ever clicking on a website. If your business isn’t showing up across these diverse local search touchpoints, you’re handing customers directly to competitors who have adapted.
Why Local SEO Is More Complex Now
A decade ago, ranking well on Google was the only goal. Now, effective local SEO demands that your business information is accurate, consistent, and optimized across every platform a nearby customer might use. This includes AI-generated search results, which rely on a different set of signals than traditional search rankings. Most small business owners simply haven’t had the time to decode what those signals are.
What This Free SEO Webinar Covers
You’ll walk away with actionable strategies, including:
- How AI search tools and voice assistants surface local businesses, and exactly what you can do to appear in those resultsAbout the SpeakersThryv’s small business trainers work directly with owners every day, so their advice is grounded in real-world tactics that work for businesses with small teams and limited time. Their last SEJ webinar drew over 1,000 registrants, and this session goes even deeper into the local search and AI visibility questions that small business owners are asking most frequently.
